Our Story
Our Mission
Help product marketing teams make sure what they launch actually sells
Who are product marketing managers (PMMs)?
So, what is QBack solving for PMMs?
We talked to over 150 product marketing leaders, and what we learned is the most important part to make any launch a success (meaning revenue not optics) is doing a deep “buyer + competitor analysis”, coupled by all the assets and intelligence to enable the sales team.
The backstory
Saurav, and I (Harshit) both have backgrounds in the SaaS industry, and I’ve been in product marketing roles since 2017. In 2023, we were both on the lookout for the next BIG problem to solve using LLMs.
One day, while brainstorming, I vented out to Saurav about how there are NO tools exclusively built for product marketers despite how critical the role is, especially in high-performing companies. That’s when we had our eureka moment to build QBack. I told Saurav what my ex-boss (thank you, Hila Segal) always used to ask, "Who is quarterbacking the launch?" to which Saurav immediately said let's name it Quarterback, and that's our inspo behind QBack.